A live demonstration allows you to show your technique, your creativity and your culinary signature. It humanizes your brand or establishment and creates an authentic connection with the public.
You can test the audience reaction to a new creation or an innovative product. Collecting live feedback allows you to adjust your offer or storytelling.
A demonstration attracts crowds: sounds, smells, visual, rhythm... It’s an excellent attraction lever at the stand. This creates a word of mouth effect and promotes press or influencer visits.
La cuisine en salon est photogénique : idéal pour les réseaux sociaux, les stories Instagram, les reels, ou pour les journalistes. Les images prises lors de l'événement alimentent votre communication pendant et après le salon.
Cooking live allows you to interact with the public: you can tell the story of the dish, answer questions, have people taste... This reinforces proximity and leaves a memorable experience for visitors.
By cooking during a Culinary Show, you position yourself as an expert or ambassador of your cuisine or products. It can also enhance a terroir, a producer or a partner brand.
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